11:05 AM – Breaking support at $14.00, SELL SIGNAL.

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7:23 PM – Yesterday I pointed out that the 50 DMA would likely act as resistance for the stock. However, today shares plowed through that level in bullish fashion. The move was encouraging — but the 10 DMA quickly became the new ceiling, and DOLE was abruptly turned back from there. Under normal circumstances, a rejection at the 10 DMA would be considered a clear SELL SIGNAL. But given that this action is tied to post-earnings volatility, I’m allowing a bit more room before making the 3rd SELL SIGNAL call. Members who strictly follow the guidelines remain with 1/3 of the original position, currently sitting at a -2.6% unrealized loss. A clean push through $15.25 would improve the setup — otherwise, I may look to call a FINAL SELL SIGNAL on any further technical weakness.

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9:54 PM – This was a promising buy that unfortunately rolled over and turned into a loss. I called a BUY SIGNAL on April 28 at $14.88, followed by additional buys on April 30 ($15.05) and May 1 ($15.04), building out a full 3/3 position. The trade showed early profits, but momentum faded and shares dropped quickly on May 5 — that was the day that did us in.

After announcing earnings, DOLE took a sharp hit, but quickly bounced off the lows, showing some resilience. Still, the stock remains under pressure, and a key test lies ahead at the 50 DMA resistance near $14.34. I’ve already called two SELL SIGNALS — on May 6 at $14.72 (-1.8%) and May 9 at $14.80 (-1.3%) — exiting 2/3 of the position. The remaining shares are down -5.9%. Not the kind of performance we want to see from a swing trade.

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